I’m one of those not ashamed to say I use a tablespoon (!) to scoop out a gob of it and just sit and enjoy. When was the last time you had a peanut butter and jelly sandwich? Peanut butter sales slumped about four percent (in unit sales) last year, compared to a few years prior. This is a trend that is steadily increasing, and allergies are one reason why– peanut allergies have increased 21 percent since 2010. Another reason: shoppers can choose from many more alternatives these days like almond butter, cashew butter, and more– meaning competition is pretty fierce.